Expand depictions of mental health to reflect the full continuum of experiences — from
thriving to coping to struggling.
Represent diverse characters and communities to help viewers from all backgrounds feel
seen, recognize warning signs, and reach out for help.
Show Conversations About Mental Health And Help-Seeking
Show conversations about mental health happening in relatable ways to make viewers more
comfortable with speaking up and asking for help.
Spotlight Support From Friends And Family
Elevate stories of friends and family members who are supportive and show how to
effectively support someone who’s struggling.
Depict Effective, Realistic Help-Seeking And Treatment
Show positive and productive treatment experiences to help diminish fear and
Highlight the Power of Coping Skills and Self-Care
Highlight how self-care and coping practices can positively impact our mental health, and
avoid implying that self-care is an indulgence or luxury.
Represent the Causes of Mental Health Challenges Accurately
Portray the complex factors that contribute to mental health challenges to better equip
viewers to support themselves and others.
Consider the Impact of Language
Try to avoid: incorrect usage of medical terminology (like schizo, bipolar); defining people by their
(say person experiencing depression instead of depressed person); and talking about suicide in a
(use died by suicide instead of committed suicide).
Move Past Stereotypes
Be mindful of stereotypes when depicting mental health challenges or themes and aim for
authenticity over tropes.
Be Cautious About Overstating and Reinforcing Stigma
Try not to overemphasize stigma, judgment, or mistreatment related to mental health, which
can prevent viewers from speaking up and getting help.
Avoid Sharing Potentially Harmful Details
Ensure that storylines involving harmful behaviors do not unintentionally provide
information that could make viewers more likely to engage in those behaviors themselves.
Provide Resources and Calls-to-Action
Provide viewers with ways to take action after watching your content, to help turn an
emotional reaction into a positive outcome.