- Support your audience with resources
- Provide your audience with clear ways to take positive action as part of their viewing experience.
One reason collaboration between the mental health and entertainment industries is so important is the powerful impact media can have on viewers’ thoughts and feelings.
If your story has the potential to get people thinking about their own struggles, supporting friends, or advocating for issues connected to mental health, think about how you can turn the moment and the audience’s emotional response into a positive action.
Consider presenting viewers with a suggested action connected to the content.
You can learn more about different types of calls to action and how they might apply to your story in the section on supporting your viewers before, during, and after viewing.